The new facility will include 195,000 square feet of what Voth called “A-class” exhibit space, and 48,000 square feet of multi-use space, increasing the convention center’s total size to about 1.1 million square feet. The center now holds a little over 700,000 square feet.

In designing the new facility Voth said his team brainstormed words that described Los Angeles, zeroing in on a few like iconic, dynamic, glamorous, influential and immortal.